How do you use video to bring past contributions into the present to continue to spark imagination while upholding tradition? How do you continue to satisfy your board by operating at the intersection of historical preservation and future development? How do you increase the reach of archival materials? The answer: Streamline the presentation of material by introducing digital media that’s effective, engaging, and in alignment with the breadth of knowledge for which Foxfire Museum + Heritage Center is known.
TJ Smith, Foxfire’s executive director, is forging a new path down an old road. He is looking for compelling ways to preserve and develop appreciation for Southern Appalachian culture—ways that fit with how people consume information in today’s world. There’s a ton of information to share, and he recognizes video’s relevance and engagement potential.
We’re working together to create a series of films highlighting the many faces of Foxfire’s present, past, and future. We’re developing a marketing campaign targeting the millennial generation using digital media that meets them where they are. Stay tuned for more information as the project continues!